MARKETING & SALES FOR HOTELS AND RESORTS

Marketing and Sales are strategic departments in the life of a hotel.
The task of the Marketing and Sales department is the maximisation of a hotel's revenue by developing strategies and business plans to increase revenue. The responsibility of the Marketing and Sales department is also on verticals such as the room department, event space, wellness centre, restaurants, bars, etc., again to maximise revenue.

The activities involve the design and development of marketing plans to support sales strategies. The team must consist of several specialists capable of filling all needs. By way of example, marketing activities cover online and offline, thus, both digital marketing and traditional marketing. Likewise, the sales department is involved in direct online and offline sales and distribution via OTAs - Online Travel Agencies - and GDSs - Global Distribution System - as well as via traditional travel agencies and tour operators. Among offline activities, participation in trade fairs, B2B meetings, and targeted industry events can also be included in Marketing and Sales.

MARKETING & SALES ACTIVITIES

  • Market analysis: competitor analysis and benchmarking

  • Action plans: design and implementation

  • Brand Development

  • Market niche development

  • Periodic reporting

  • Newsletter: design and implementation

  • Direct Mailing

  • Personal sales calls

  • Contractual negotiations with travel agencies and tour operators

  • Coordination of PR activities

  • Customer events

  • Attendance at trade fairs

  • Product presentations: road shows, workshops and seminars

DIGITAL MARKETING & ONLINE SALES ACTIVITIES

  • Website design

  • SEO verification

  • Digital advertisement planning

  • SEM campaign design

  • Social Media Marketing

  • Definition of OTAs and GDSs to be connected

  • Online distribution strategies

  • Online reputation verification and control

  • Periodic Analytics Reporting

MARKETING AND SALES FOR HOTELS ACCORDING TO EHMA

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EHMA has 20 years of experience in designing marketing plans and enhancing online and offline sales strategies for hotels, resorts and hotel chains of all sizes. The experience has been built alongside international brands and the best known international hotel chains. Over time, the same experience has been applied to independent hotels and family hotels, optimising strategies also to make them scalably sustainable and effective.
The consultancy begins with a consultation aimed at defining the perimeter of the hotel's needs for the development of marketing plans, at any level, and business development both online and offline. The operational activity can be conducted in outsourcing or with a path of accompaniment and training of the units present in the company.
The shared objective is always the growth of the hotel.
EHMA has 20 years of experience in designing marketing plans and enhancing online and offline sales strategies for hotels, resorts and hotel chains of all sizes. The experience has been built alongside international brands and the best known international hotel chains. Over time, the same experience has been applied to independent hotels and family hotels, optimising strategies also to make them scalably sustainable and effective.
The consultancy begins with a consultation aimed at defining the perimeter of the hotel's needs for the development of marketing plans, at any level, and business development both online and offline. The operational activity can be conducted in outsourcing or with a path of accompaniment and training of the units present in the company.
The shared objective is always the growth of the hotel.
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