The concept of a hotel is the framework that structures its identity in the place where the hospitality service is provided.

The hotel concept goes beyond architecture and interior design, in fact, it is more about the philosophy of the project, the design of the service, as well as the story telling and the communication strategy that will be adopted.

Often, the concept of a hotel starts with the story of the person who conceived it, the person who decided they wanted to create a hotel. The success of a hotel concept must take into account these roots that evolve into strategic and operational choices and include the people who will be part of it.